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Research papers

Research in the Metaverse

From computers to mobile devices, screens are embedded in our society and will continue to be oneof the lenses through which consumers engage with a large portion of their lives. When people talkabout the metaverse, they are generally referring to...

Catalogue: Dynamic. Diverse. Digital
Author: Michelle Niedziela
Company: HCD Research
June 20, 2022
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Citation

Niedziela, M. (2022a, June 20). Research in the Metaverse. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-in-the-metaverse


Research papers

Brands Deserve Better

This paper introduces the nativity-based view (NBV), a new approach that drives targetingeffectiveness and media ROI with US Hispanics. It draws from a linear acculturation model anddeconstructs it. At its core, the NBV challenges the Hispanic...

Catalogue: Dynamic. Diverse. Digital
Author: Jake Beniflah
Company: The Center for Multicultural Science
June 20, 2022
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Citation

Beniflah, J. (2022a, June 20). Brands Deserve Better. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brands-deserve-better


Research papers

What's the New Normal

When executing research projects online, through panels and communities, it is often difficultreaching and engaging with younger audiences. This can impact the timings and finances of a project,so a need for optimising the research technique was...

Catalogue: Dynamic. Diverse. Digital
Author: Temi Marinova
Company: DWise
June 20, 2022
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Citation

Marinova, T. (2022a, June 20). What's the New Normal. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-s-the-new-normal-


Research papers

How to measure the effectiveness of a brand?

Have you ever wondered how you can objectively measure your brand's effectiveness relative toothers? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand.We had to bring objectivity to the subjectivity in...

Catalogue: Dynamic. Diverse. Digital
Author: Alfie Adamson
Company: Epiphany RBC
June 20, 2022
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Citation

Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-
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Citation

de Buren, P. (2022a, May 26). Separating the Wheat from the Chaff: Feedback for Better Food. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/separating-the-wheat-from-the-chaff-feedback-for-better-food


Webinars

Scaling Insights Faster for Future Success

What's it about?For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it?s consumers' daily routines being impacted,  businesses grappling with supply chain issues, or...

Catalogue: Webinars 2022
Authors: Scott Litman, William Cimarosa
Companies: Lucy, Suzy Inc.
May 20, 2022
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Citation

Litman and Cimarosa (2022a, May 20). Scaling Insights Faster for Future Success. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/scaling-insights-faster-for-future-success


Webinars

Guiding Digital Transformation for Insights Organizations

What's it about?When an organisation needs to determine its data collection strategy, and in particular, the technology solutions to use, one of the first questions is usually whether to build or buy. However, there is a third possibility, which is...

Catalogue: Webinars 2022
Author: Allen Porter
May 13, 2022
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Citation

Porter, A. (2022a, May 13). Guiding Digital Transformation for Insights Organizations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/guiding-digital-transformation-for-insights-organizations


Webinars

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Emmanuel Probst
Companies: MRII, IPSOS
May 12, 2022
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Citation

Kraus and Probst (2022a, May 12). How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-build-brands-post-covid-by-fulfilling-the-consumer-s-quest-for-meaning


Videos
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Citation

Luck, K. (2022a, April 15). President address. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/president-address